Certainly, this is a product that’s very effective for men as well. Women do not have a monopoly on body odor. The men who find us either themselves or through women that they care about that might be purchasing it for them. I’m really excited and honored to be the first of hopefully other opportunities for them in the future.īecause I’m a woman and I’m a gynecologist, while Lumē is definitely for everyone, the majority of our consumers are the purchasers of the household, which tend to be women, meaning they’re purchasing it for themselves and other people that they love. It was incredibly refreshing to meet with them and know that they see things through a very similar lens as I do. They remain very entrepreneurial and innovative, and they love to bring products to market that consumers will love and serve a need that other companies maybe haven’t thought about in the same way. What I love about Harry’s is Andy and Jeff were scrappy founders just like me at a time, and they’ve grown into a bigger brand that still has the mindset of the founder. How does it feel to be Harry’s’ inaugural investment? Candidly, though, we mostly chatted about B.O.: Why it happens and how Lumē makes it optional. Harry’s is very much aligned with that ‘not take yourself so seriously’ approach to our marketing.” Beauty Independent spoke to Klingman about her evolution from doctor to founder and the role she’ll play in Lumē’s evolution as a Harry’s-owned brand. If I’m not willing to be really vulnerable and open and transparent and not take myself too seriously, I don’t know that we would’ve gotten as far as a brand. “But I think, as willing as I am to be vulnerable about my own experiences as a woman, it allows women to identify with me even more deeply. “W e definitely lean more into the 12-year-old boy humor,” says Klingman. She swears its education, irreverence and humor (Lume delights in talking about stinky butts) aren’t going anywhere. Shannon Klingman, the OB-GYN founder of Lume, wants consumers not to worry about that happening to the direct-to-consumer all-over deodorant brand recently purchased by Harry’s. Sometimes an acquisition leads to the dilution or outright erasure of the acquired brand’s DNA.
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